Paytm Marketplace Growth
Unlocking High-Volume Sales on an Emerging Marketplace
Femmecraft & Rose Collection
Footwear & Handbags
Marketplace Strategy , Business Development, Campaign Management, Sales Growth
2023
The challenge
Paytm was an underutilized marketplace for both brands. We identified opportunities to create significant sales through marketplace-specific strategies, offers and product optimization.
The approach
• Developed marketplace-specific sales strategies • Coordinated directly with Paytm for promotional opportunities • Leveraged cashback offers to drive customer acquisition • Optimized product listings and marketplace positioning • Identified high-potential products and sales opportunities • Managed marketplace growth and performance
15,000 orders in just 3 days through a Paytm cashback-led campaign.
0 orders in 8 months → 300+ units/day in 2 months after taking over marketplace growth.
Our impact
Demonstrated our ability to identify, activate and scale opportunities across emerging marketplaces, not just the major platforms. From Amazon & Flipkart to emerging marketplaces like Paytm — we know how to find the opportunity and build the sales.
Blenda
Knowing When to Scale — and When to Exit